PERTH COMPLETE ELECTRICAL
Branding
Year: 2024
I rebranded Blake’s electrical company from Belussi Electrical to Perth Complete Electrical to reflect its growth and establish it as a major player in WA’s electrical industry. Central to the rebrand is a custom PCE monogram, inspired by the interwoven look of electrical wires. Thick lines paired with a classic serif typeface create a bold, professional identity that’s both memorable and versatile—perfect for vehicle signage and making a strong presence on-site.