YULE WORKS

Branding
Print Collateral

Collaborators

Hannah Kate Lawrance (Marketing / Creative Direction)

Year: 2021

I developed the new visual identity for Yule Works, a WA-based team specializing in innovative excavator and operator services for earthmoving equipment hire. With the logo prominently featured across heavy machinery, it needed to be a strong, memorable mark that could withstand rugged use. I designed a bold geometric YW monogram paired with a clean serif typeface to establish a confident and professional identity. The color palette features a rich amber tone, inspired by the outback and the Point Samson landscape where much of the work takes place. This is complemented by a deep blue, symbolizing reliability and strength, qualities that are at the core of the business. The result is a striking, modern brand that represents the team’s expertise and connection to their WA roots. There will be more to be shared for this project soon as the full rebrand is launched in 2025.

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